This post originally appeared on the Nonprofit MarCommunity.
Some people think you only need a crisis communications plan when a crisis presents itself. Those people are wrong. Creating a plan of action when there is no crisis to speak of will make sure that if and when your nonprofit organization experiences a crisis, you’ll be ready.
When it comes right down to it, crisis communications are all about the strategic way you can restore and preserve your organization’s reputation. The following plan (broken down into two parts) will help you do just that.
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